Apple Watch Series 7 Releasing This Fall

 Apple announced the Apple Watch Series 7 is coming this fall. The Apple Watch Series 7 packs a reengineered Always-On Retina display with significantly more screen area and thinner borders. The narrower borders allow the display to maximize screen area, while minimally changing the dimensions of the watch itself. 

Apple says the design of Apple Watch Series 7 is refined with softer, more rounded corners, while the display has a unique refractive edge that makes full-screen watch faces and apps appear to seamlessly connect with the curvature of the case. The Apple Watch Series 7 also features a user interface optimized for the larger display, plus two unique watch faces — Contour and Modular Duo — designed specifically for the new device. With the improvements to the display, users benefit from the same all-day 18-hour battery life, now complemented by 33% faster charging.

Apple Watch Series 7 introduces five beautiful new aluminum case finishes, along with a range of new band colors and styles. The entire Apple Watch Series 7 lineup will be available later this fall. Jeff Williams, Apple’s chief operating officer, says the display of Apple Watch Series 7 offers nearly 20% more screen area and thinner borders at just 1.7 mm — 40% smaller than those on Apple Watch Series 6. Through a design that maximizes the screen area while minimally changing the dimensions of the overall case size, it’s available in 41mm and 45mm sizes. While the wrist is down, the Always-On Retina display is up to 70% brighter indoors than that of Apple Watch Series 6, making it easier to see the watch face without having to lift the wrist or wake the display, says Williams.

The user interface is optimized to take advantage of the shape and size of the new display. Apple Watch Series 7 offers two additional larger font sizes, and a new QWERTY keyboard that can be tapped or swiped with QuickPath — allowing users to slide a finger to type — and utilizes on-device machine learning to anticipate the next word based on the context, making text entry easier and faster. With watchOS 8, larger menu titles and buttons in apps like Stopwatch, Activity, and Alarms also make the screen even simpler to interact with.

PRICING AND AVAILABILITY

• All Apple Watch Series 7 models will be available later this fall.
• Apple Watch Series 7 will start at $399 Apple Watch SE starts at $279 and Apple Watch Series 3 starts at $199. Apple Watch SE with USB-C charging cable, new Apple Watch bands, and Apple Watch Nike bands will be available to order today from apple.com/store
• Apple Watch Hermès Series 7 and new Apple Watch Hermès bands will be available later this fall.
• watchOS 8 will be available for Apple Watch Series 3 and later on Monday, September 20, and requires iPhone 6s or later with iOS 15 or later. Not all features are available on all devices and in all regions.