Apple has announced iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition, the new generation of iPhone in a red finish.
Both phones sport a glass enclosure, now in red, with a matching aluminum band and a black front. The special edition (PRODUCT)RED iPhone will be available to order online in select countries and regions tomorrow and in stores beginning Friday, April 13. Apple also introduced a new (PRODUCT)RED iPhone X Leather Folio, which will be available beginning tomorrow. Crafted from specially tanned and finished European leather for a luxurious look and feel, the new folio joins other (PRODUCT)RED devices and accessories available for customers to purchase.
A portion of proceeds for all (PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies. Since partnering with (RED) in 2006, Apple has donated more than $160 million to the Global Fund, serving as the organization’s largest corporate donor. The iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will be available in 64GB and 256GB models starting at retail price of $699 from apple.com, the Apple Store app and Apple Stores. They’re also available through Apple Authorized Resellers and select carriers (prices may vary). The special edition (PRODUCT)RED iPhone joins iPhone 8 finishes in space gray, silver and gold.