Wednesday, September 13, 2017

Apple TV 4K Announced, Everything You Need To Know

During Apple's 2017 iPhone conference, Apple announced the  Apple TV 4K with 4K and HDR support. 4K is known as Ultra High Definition (UHD), while 1080P is labelled as High Definition (HD). As their names imply, 4K UHD has a considerably higher resolution than 1080P HD video. 4K resolution is exactly 3840 x 2160 pixels, whilst 1080P consists of 1920 x 1080 pixels. High-dynamic-range (or HDR) is a set of techniques used in imaging and photography to reproduce a greater dynamic range of luminosity than possible using standard digital imaging or photographic techniques. HDR images can represent more accurately the range of intensity levels found in real scenes, from direct sunlight to faint starlight, and is often captured by way of a plurality of differently exposed pictures of the same subject matter. 
The Apple TV 4K has an A10X chip supports both Dolby Vision and HDR10. Apple has been working with major studios to bring 4K HDR movies to iTunes as the same price as the HD titles. Even sweeter: those HD movies you’ve purchased will automatically be upgraded. Plus, a built-in high-performance 4K video scaler makes HD content look better than ever on a 4K TV. The Apple TV 4K always outputs to the highest resolution possible allows viewers to get the most out of their TV, whether it’s an older HDTV or the latest 4K Dolby Vision OLED. It also offers automatic detection of a 4K TV’s capabilities that optimizes setup for the best quality picture.
Apple’s TV app supports over 60 services on Apple TV and iOS devices, with more being added all the time. Cue says Siri is smart about 4K HDR, so it’s simple to find movies and TV shows in the highest picture quality across your apps (e.g., “Show me movies in 4K”). Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video, coming soon
Starting this month, the TV app will be available in Australia and Canada, in addition to the US. And, by the end of the year, it will expand to France, Germany, Norway, Sweden and the UK.

The Apple TV 4K starts at $179 for 32GB or $199 for 64GB, joining Apple TV (4th generation) 32GB at $149, available from Apple.com and Apple Stores, as well as through select Apple Authorized Resellers and carriers (prices may vary). Customers will be able to order both Apple TV 4K models beginning September 15, with availability beginning September 22. For more information, visit apple.com/tv.

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