Pikachu Filter Makes It Way Onto Snapchat

The Pokemon Company has partnered with Snap Inc. to launch a custom Pikachu Snapchat filter for a limited time. Starting today, Snapchat users and Pokemon fans who use the filter will see Pikachu’s ears, nose, and bright-red cheeks appear over their face. Then, they can open their mouth to hear Pikachu’s iconic voice as it jumps onto the screen and strikes a pose.