Thursday, October 13, 2016

Sony Estimated To Sell 2.6 Million PlayStation VR Units By End Of 2016

According to Video game market research company SuperData Research, Sony will sell around 2,602,370 units of its PSVR headset before the end of 2016. To help further break this down, SuperData also released the following data points:

  • The PSVR will benefit from an estimated 44M install base of PS4s and the ease of the plug-and-play setup, two advantages that set it apart from the HTC Vive and Oculus
  •  XBOX Kinect, a similar motion-tracking product,  sold 8M units in 60 days with mostly just mini-games and wellness content available.
  • Sony’s expertise at retail rollouts has helped generate publicity ahead of the PSVR release, scheduling 500,000 demos to help sell pre-orders of the device.
  • The anticipation of big launch titles including Batman Arkham VR, Resident Evil VII, and Final Fantasy XIV make it a worthwhile purchase for gamers
  • One possible limitation is their ability to deliver that many units, and Sony is, to be fair, a bit spotty with manufacturing a new device early in its life cycle.
  •  Also, we don't know if they'll have a "killer app" to convert consumers into a user base. Additionally, with the PS4 Pro coming out next month, consumers may opt to spend $400 on an optimized console over $500 for an a

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