Google's wearables division, Android Wear, hasn't been the runaway success thought it would be. In order to give the platform a much-needed boost, the company will rebrand the software as Wear OS by Google. Google's Dennis Troper hints to the reasons behind the change in his blog post, pointing out that 1 in 3 new Android Wear users own an iPhone. By pushing Google's wearables ecosystem away from Android, it could help clear up any implied confusion that the devices don't work with non Android devices. That sentiment was echoed by Fossil's Greg McKelvey, who said that "many of our smartwatch customers are iOS users." Thoughts ?