In a report from The Wall Street Journal, Nintendo mobile partner has complained that the company doesn’t want to make consumers waste too much money on their range of mobile games. The partnering firm wants to earn more cash from Nintendo’s popular mobile games, but Nintendo won’t allow it to happen.
"Since 2015, Nintendo has had revenue-sharing agreements for smartphone games that it creates with partners like DeNA Co….
…In some cases, players can spend hundreds or even thousands of dollars trying to win special items. Fearing such behavior will damage Nintendo’s brand image, the company has asked its partners to adjust the games so that users won’t spend too much, according to people familiar with Nintendo’s strategy.CyberAgent officials say Nintendo asked the game maker to adjust the game to avoid excessive spending by users.
“Nintendo is not interested in making a large amount of revenue from a single smartphone game,” one CyberAgent official said. “If we managed the game alone, we would have made a lot more."