Instagram has officially announced its new long-form video effort, IGTV. IGTV is the social platforms vision for bringing “audiences closer to the creators they love.” The new platform will allow creators to share videos up to one hour in length.Here’s how Instagram describes IGTV:
“We are re-envisioning mobile video with a new standalone surface that features longer videos and easy discoverability through channels, all in a vertical format that sits upright, in the palm of your hand.”
Instagram notes on its new website promoting IGTV that mobile video content will make up for almost 80% of all mobile data traffic within three years. It also adds that young viewers watch more amateur content.