Microsoft has released a new Apple bashing ad on its YouTube channel. The 30 second Tv ad shows off the latest version of Cortana, Microsoft’s Siri like personal assistant, running on the Lumia 830 and interacting with a bunch of built in applications. Cortana brags to Siri about being able to perform functions Apple’s personal assistant can’t, like alert users to leave early for an appointment using traffic alerts, remind them of things based on who calls or texts and more. “Maybe what you need isn’t a bigger phone, but a more personal, personal assistant,” Microsoft’s marketing argues. Watch the ad below.