Apple has introduced a new TV app that’s designed to offer a unified experience for discovering and accessing TV shows and movies from multiple apps on the Apple TV, iPhone and iPad.The TV app provides one place to access TV shows and movies, as well as a place to discover new content to watch.Features within the TV app include:
- Watch Now: Watch Now is where viewers will see their collection of available shows and movies from iTunes and apps. From Watch Now, viewers can then go to Up Next or Recommended to choose what to watch.
- Up Next: Users can enjoy the shows and movies they’re currently watching, including recent iTunes rentals and purchases — all presented in the order they’re most likely to watch first. For example, when viewers finish an episode, the next one will automatically appear at the start of the Up Next queue, as will any new episodes as they become available. At any time, users can ask Siri to continue watching a show and immediately pick up where they left off.
- Recommended: Viewers can explore a selection of curated and trending shows and movies, including collections handpicked by Apple’s curators, and dedicated categories and genres such as kids, sci-fi and comedy.
- Library: You can access your entire collection of iTunes movies and TV shows that you’ve rented or purchased on iTunes.
- Store: If users are looking for something new, they can check out the Store to discover new content across video services that they’ve not yet downloaded or are not yet subscribed to, along with the latest releases on iTunes.
The TV app and single sign-on will be available in December as free software updates for the 4th gen Apple TV, iPhone and iPad customers in the US.
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