Shinya Takahashi (General Manager of Nintendo Entertainment Planning & Development) has revealed the demographic that Nintendo is aiming for with the NX. In an interview with Nikkei Trendy, Takahashi says that the company has designed the NX to be an appealing product for both casual and core gamers and also addressed the subject of software droughts. Here’s what he had to say:
“I can’t talk about this in detail yet, but we are aiming so that neither people who like games nor moms dislike it. I think that I want to release a game device that both customers who have much experience in gaming and customers who haven’t played much can enjoy greatly.”
“We are paying attention to that. Having said that, it isn’t about drastically increasing the amount of development staff. To be specific, software development teams and teams that create the development environment are thinking about the NX lineup together. For example, a software development team may have a request ‘if we had this library, then development would progress quickly’. Teams creating the development environment respond to that by considering ‘if we prepare an environment like this, then development will go smoothly’, and they actually discuss with development teams and hear their opinions and prioritize those things. We have built a stronger cooperative relationship compared to what is was before and are making efforts so that software can be developed smoothly.”
What do you think of Nintendo’s focus to appeal to both causal and core gamers ?
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