Sony has announced that The Best Buy Theater, Times Square's concert and events venue has been renamed to PlayStation Theater. The new name comes as the venue celebrates its 10th anniversary and as part of a partnership that will see rebranding of all the theater's interior and exterior signage. Additionally, it'll lead to live performances being shown on the PlayStation Network. "PlayStation Theater is an exceptionally exciting initiative, allowing us to marry our tremendous brand momentum with an amazing venue right in the heart of Times Square," said John Koller, Vice President, Marketing at PlayStation. "We believe the PlayStation brand should be deeply integrated with large cultural events, and this partnership provides that opportunity. We are looking forward to exploring significant cultural moments at PlayStation Theater." What do you think of the change ? Are you excited to see some future performances on the PlayStation Network ?
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