Soon Amazon will have a new sale period called Prime Day that the online retailer claim’s would offer more deals than Black Friday. The one catch, however, is that promo was only for subscribers to Amazon's Prime service. Now, Walmart has responded with its own deals while taking shots at Amazon. ”We've heard some retailers are charging $100 to get access to a sale," reads a statement from Walmart.com CEO Fernando Madeira. "But the idea of asking customers to pay extra in order to save money just doesn't add up for us." "We're standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save." Walmart will roll out special deals "with no hidden costs or admission fees" unlike Amazon's Prime Day, which will be held for one day only on July 15 to mark the retailer's 20th anniversary, Walmart's sale period will run for multiple days. "Our customers will see thousands of great deals on Rollback beginning this week along with some special atomic deals.” ”In addition, we're rolling back our free shipping minimum order to $35 from $50." Walmart did not say what items will be discounted, but I wouldn’t be surprised if video games, consoles, computers and phones will be discounted. What do you think ?