Pokemon GO Fest take place over the weekend of July 25th - July 26th and it saw players spent a total of $17.5m during the special two day event. On Saturday, July 25th players spend around $8.9 million and on Sunday, July 26th players spent around $8.6 million. This is according to data analytics firm Sensor Tower. The spending on Saturday is the second highest day since 29th July 2016, when players spent $13.3 million. Games Industry reports that Pokemon GO lifetime revenue is roughly $3.7 billion across the last four years.