During Ubisoft's Q1 earnings call, the publisher said it does not plan to raise prices this holiday season. Unlike publisher 2K, who increased the price of NBA 2K21 by $10 making it $69.99.
Ubisoft CFO Frédérick Duguet would only comment on the remainder of 2020. "For the Christmas games, we plan to come with the same price than previous generation of consoles, and that's what we're focused on at the moment," he said.
Later in the call, Duguet expressed excitement for the launch of the new consoles and the promising manufacturing reports. "It is, each time, putting a boost on the industry, and the fact that they are able to create the number of machines they want to create is a very positive element for the industry," he said in the call. "We are going to be there, ready with lots of great games for the launch of those consoles, so we are very excited by that."
The remainder of Ubisoft's 2020 includes Watch Dogs: Legion on October 29 and Assassin's Creed Valhalla on November 17.