The Pokemon Company CEO, Tsunekazu Ishihara, recently spoke with Bloomberg about the future of Pokemon games, including Pokemon GO. While Pokemon GO has made an estimated USD$2 billion in revenue, Ishihara believes this is just the beginning and that adding new elements will keep players coming back. "We’ve only accomplished 10% of what Pokemon and Niantic are trying to do, so going forward we will have to include fundamental Pokemon experiences such as Pokemon trading and peer-to-peer battles, and other possibilities." Trading and battling other players are the most requested things for the game. Thoughts ?