Wednesday, September 7, 2016

Apple Announces The iPhone 7 And iPhone 7 Plus With New Cameras + More

During Apple’s media event today, Apple announced the iPhone 7 and iPhone 7 Plus, which feature advanced camera systems, better battery life, stereo speakers, a wide color system from camera to display, and 2 new finishes. The iPhone 7 and iPhone 7 Plus are also the first water and dust resistant iPhone. The new smartphones boast iP67 protection thanks to new seals and adhesives. The phone can survive a dip in the pool, but they’re not waterproof. The new smartphones boast entirely new camera systems. The 12-megapixel camera includes optical image stabilization on both the iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. The iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at 2x and up to 10x digital zoom for photos. Coming later this year, the dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras. Additional camera features include:
  • A new Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds;
  • A new 7-megapixel FaceTime HD camera with wide color capture, advanced pixel technology and auto image stabilization for better selfies; 
  • A new Quad-LED True Tone flash that’s 50% brighter than iPhone 6s including a sensor that detects the flickering in lights and compensates for it in videos and photos.

The new Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone, says Schiller. The A10 Fusion’s CPU now has four cores, integrating 2 high-performance cores that run up to 2x faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to 3x faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps. New stereo speakers offer immersive sound that’s 2x louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods with a Lightning connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories. The iPhone 7 and iPhone 7 Plus come in a design in silver, gold and rose gold finishes and introduce 2 new black finishes, a black finish that has an anodized matte appearance and a jet black finish that has a deep, high-gloss look. The new jet black finish is accomplished through a 9-step process of anodization and polish for a uniform, glossy finish. The new iPhone features the brightest, most colorful Retina HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and, per Apple, the best color management in the smartphone industry. A new, advanced, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine, provides more precise and customizable tactile feedback. The iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finishes in 32GB, 128GB and 256GB models starting at $649. The new jet black finish will be offered exclusively on the 128GB and 256GB models from, Apple Stores, Apple Authorized Resellers and select carriers. Customers will be able to order the iPhone 7 and iPhone 7 Plus beginning September 9, with availability beginning September. 16, in US, UK, Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, US Virgin Islands. 

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