Apple May Have Purchased Omnifone, A Cloud-Based Music Provider

Apple has apparently purchased Omnifone, a cloud-based music provider in a deal worth $10 million, according to MacRumors.com. Omnifone is the company behind MusicStation, a cloud-based global media platform that provides back-end solutions for digital music services. Omnifone claims to be the only independent music platform provider to be in 45 countries across 5 continents. Omnifone has had partnerships with companies like Sony, Samsung, Vodafone, and PonoMusic. Samsung, for instance, used Omnifone's technology for Milk Music. The company declared bankruptcy in May after losing Sony and Blackberry as clients. It's not clear why Apple would want Omnifone, given that its own streaming service (Apple Music) is well-established. What do you think of this possible deal ?