Apple has launched a Veterans and Military Purchase Program that provides a 10% discount on select products for U.S. activity military and veterans, National Guard, and Reserve and members of their households.
It applies to most of the items the tech giant normally sells online, Macs, iPhones, iPads, etc. The Veterans and Military Purchase Program is for personal use only (not resale). Limitations are applied to the number of items that can be purchased or "sponsored" per customer.
For example, per year a user can buy up to 3 computer systems, iPads, unlocked iPhones, HomePods, Apple TVs, AirPods, and Apple Watch units. Military service verification is required before check-out to get the 10% discount.