Nintendo of America president Reggie Fils-Aime recently took part in an interview with Yahoo Finance. Reggie told the site that around 60% of Nintendo‘s revenue comes during the 3 months leading up the Christmas. The company will be hoping that the Black Friday and Cyber Monday deals will contribute to this.
“The holiday selling season — October, November and December — critically important to our company. We typically do, in the Americas, about 60% of our revenue during that time frame. The reason that it’s so significant is first, our products make great gifts. Whether you’re talking about Nintendo Switch, whether you’re talking about Nintendo 2DS, we really do well with that gift- giving occasion,” Fils-Aime said.