During Gamescom, Nvidia revealed it’s newest GPU lineup based on its new Turing GPU architecture. All three GPUs announced feature the all-new RTX prefix, highlighting the new architecture’s focus on Ray Tracing, and setting them apart from previous Nvidia GPUs.
The RTX family consists of three GPUs: RTX 2080 Ti, RTX 2080, and RTX 2070. All three are available for pre-order in Founder's Edition trim and available September 20th. Founder's Edition cards will be more expensive than the prices listed, and they are as follows according to Nvidia's webpage:
Nvidia RTX 2070: $599
Nvidia RTX 2080: $799
Nvidia RTX 2080 Ti: $1,299