Ninja Theory has announced that they'll be donating upwards of $50,000 to Mental Health America depending on the sales of the Xbox One version of Hellblade hits a certain threshold.
The developer has set up two tiers for the first week sales of Hellblade on Xbox One until April 18. The first tier, a $25,000 donation, is achieved if the game breaks 50,000 sales in the first week. Similarly, the donation amount doubles if the sales do as well, warranting a $50,000 donation for 100,000 copies sold.
#Hellblade launches for #XboxOne tomorrow!— NinjaTheory (@NinjaTheory) April 10, 2018
If we hit 50,000 week 1 sales by April 18th, we can donate $25K to Mental Health America @MentalHealthAm !
If we hit 100,000 we can donate $50K! Spread the word! We can do it!! pic.twitter.com/vPPtxHZsYz