In a report from GamesIndustry.biz, EA CFO Blake Jorgensen said EA made its decision to pull away from Battlefront 2's microtransaction-based Star Cards because players felt they were paying to win. Jorgensen noted the distaste for this kind of payment/design structure, but didn't dismiss it completely. "Some people have more time than money, and some people have more money than time," he said. "You want to always balance those two."
To that end, the company is still committed to implementing microtransactions in some way, but is figuring out the right way to do that. "We're learning and listening to the community in terms of how best to roll that out in the future, and there's more to come as we learn more," Jorgensen said.
One way EA isn't considering is leaning in too heavily on character-based cosmetic items, since it could interfere with the canon of a renowned franchise like Star Wars. "If you did a bunch of cosmetic things, you might start to violate the canon," the CFO said. "Darth Vader in white probably doesn't make sense, versus in black. Not to mention you probably don't want Darth Vader in pink. No offense to pink, but I don't think that's right in the canon." Thoughts ?