During Amazon's Alexa-themed event the company introduced the new Echo. In addition to an all-cloth covering sports "all new sound architecture" including a dedicated woofer and tweeter in addition to Dolby-certified audio. More than that, it's rocking a second-gen far field tech for better voice recognition. Tt'll make free calls to Canada and Mexico using Echo Connect. That'll launch in the US later this year. As for price, the new Echo will run you $100 stateside, £90 and €100 and is available now. Multipacks for multi-room audio are discounted by $50 per unit if you buy 3.